BLACK EDIT
The 7 Day Sprint is now on, enjoy up to 50% off sitewide. Prices are marked and valid until the 18th November. Purchases made on BY JOHNNY products during the promotional period (12th November - 18th November) will be eligible for a credit note or exchange (where available) only, refunds will not be permitted. Please visit the Returns and Exchanges page for more information.
A Best-Selling Colour Every Season
Black is BY JOHNNY.'s best-selling colour for a reason. It's the colour our customers reach for first when dressing for events, for nights out, for the office, and for travel. Our black edit is broad: body-skimming jersey dresses in stretch and slinky fabrics, sculpted crepe midi dresses with boning, strapless gowns with lace overlays, relaxed tees and tanks, and structured blazers in black twill.
A Classic Colour with Considered Quality
Every piece in the black edit is designed with the same care as our hero colours, with quality fabrication, considered construction, and the kind of fit that makes a garment worth keeping. Black also means versatility: most styles in this edit work across multiple occasions with a change of shoe and accessory.