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About the Designer

[Johnny Schembri]

BY JOHNNY is the brainchild of Australian Fashion Designer Johnny Schembri. Founded in 2009, the brand had its start as a humble stall at Sydney’s Paddington Markets, as a collaboration with his sister Renee. It quickly gained national recognition after Schembri placed third in reality television series, Project Runway. Johnny is inspired by design concepts from both past and present, reworking traditional silhouettes and creating collections for the individual who appreciates effortless style with a unique modern edge.

“Over the past 16 years, I have grown with the community I create for. Each Season is carefully curated for individuals who appreciate quality and effortless style.“

JOHNNY SCHEMBRI
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BRAND Values

  • Sustainability

    We acknowledge the impact our business has on the environment and we are continuously taking steps towards more sustainable practices. BY JOHNNY currently works with reputable manufacturers who hold high standards for their quality and ethical practices.

  • Quality

    We believe quality is about more than fabric and fit, it’s about feel, finish, and how something holds up over time. From perfectly tailored seams to durable hardware and precision cuts, every piece is designed with purpose.

  • Community

    Our customers are at the heart of everything we do. From the dresses that made her feel unstoppable, to the pieces that became part of her story, we're honoured to have shared those moments.