Doucette
Introducing DOUCETTE, the unisex sibling of BY JOHNNY. DOUCETTE lives in the tension between sweet and sharp, with a playful, irreverent creative lens that’s high impact, low fuss. The word Doucette is French, meaning sweet or gentle. It's often used as a term of endearment - ma doucette translates to “my sweet one.” This softness is where the irony begins. Explore the collection..
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