Doucette
Introducing DOUCETTE, the unisex sibling of BY JOHNNY. DOUCETTE lives in the tension between sweet and sharp, with a playful, irreverent creative lens that’s high impact, low fuss. The word Doucette is French, meaning sweet or gentle. It's often used as a term of endearment - ma doucette translates to “my sweet one.” This softness is where the irony begins. Explore the collection..
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24 of 48 products
Unisex Green Apples Compact Tee
Regular price $79.00 Sale price $47.00
Buy Now from
$11.75
per fortnight
Unisex Green Apples Compact Tee
Regular price $79.00 Sale price $47.00
Buy Now from
$11.75
per fortnight
Bold Graphic Designs
Meet Doucette, the relaxed, graphic-driven sibling to BY JOHNNY. Doucette is built around premium 100% cotton basics: compact tees, trim tees, regular tees, tanks, and hoodies, each finished with bold graphic prints and seasonal artwork designed in-house.
Everyday Effortless Essentials
These are the pieces you reach for on weekends, on holiday, and on the days when you want to look good without thinking too hard. Slim-fit trim tees that work layered or alone. Cropped compact tees in relaxed cuts that pair with denim or a mini skirt. Soft heavy fleece hoodies made for repeat wear.
Unisex By Design
Doucette styles are unisex in spirit, many are available in both women's and men's sizing, and designed to be worn by anyone. The label runs seasonal drops, often in limited quantities, so new prints and colourways sell through quickly.