We’ve reimagined our labelling and swing tags to be a fresh expression of who we are today. Bold yet refined, and ready to make a statement. This update is more than just a visual refresh. It’s a reflection of where we are now and where we’re headed...

Crafted with intention, our updated labels and tags are designed to be tactile, timeless, and unmistakably us. They carry the same commitment to quality that you’ve come to expect and also stay true to our brand DNA.

This is a small change with a big impact, and it marks the beginning of an exciting new era. We are glad you are here to experience it unfold...

This refresh is ultimately expressed through the packaging, which fuses oversized, statement-making design elements with a refined sans-serif type system and a neutral colour palette. The bold, oversized logo and scale motif are also carried through to digital branding elements such as the website footer and header, creating cohesion across physical and digital brand touch points.

The new visual identity for the brand re-establishes and emphasises BY JOHNNY’s bold and timeless brand voice.